Basic Website Optimisation For Small Business SEO
Small Business Website SEO
The internet has made it very easy to reach a huge number of new clients as long as you rank highly in search engine results. However, it is not an easy task to reach the first page of the search results with the sheer number of websites and content that is on the internet. In order to build brand awareness as a small business, it is important that you rank well in search engines and convert a huge percentage of the incoming traffic into customers.
Perhaps you have heard of the term keywords before. Well, keywords simply describe what you have to offer your targeted audience. In the case of a small business, this may either be a product or a service. With a little bit of keyword research, you can easily determine the words and search phrases that your targeted audience is typing into search engines in order to find what they are looking for. With a list of powerful keywords, you will be in a better position to optimize your entire site and the content inside for search engines and start ranking highly in no time.
The next important thing to keep in mind for small business SEO is Meta description tags. These are usually embedded into the header portion of the website and describe what the website is about. These descriptions usually control the summary that a person will see in search results. It is therefore important to place targeted keywords into your Meta descriptions so as to catch the eye of the searcher and make them want to know more about your business.
Third on the list is the website content. A content rich website is very important for a small business to maintain visibility on the internet. It is the message that you pass across to the visitor and it is important that it catches their eyes. In addition to catching the attention of the visitor long enough to convert them, the content on your site is important for search engine optimization as well. Search engines are always looking for new information related to search terms. However, you need to make sure that the content on your site is appropriate, up to date and properly organized. It is also important that the content on your site is unique for that site alone. Also make sure that your content is properly arranged for readability and avoid overwhelming the user with too much content at once. With a carefully designed site, you will be assured of better conversion rates and a better user experience on your site.
Talking about user experience, good navigation of your site is also important for the visitors to find their way around. When the visitors have a usable navigation to help them go around your site, they will definitely spend more time on the site and will be more likely to convert or even share your site to their social circles. This way, all the efforts you have made in terms of search engine optimization will have paid off. A good navigation on your site also helps when search engines are crawling your site as they will also find new content much faster helping you get to the much coveted first page of the search results.
With all the above methods and tactics employed, all you need now is a little bit of patience and you will begin to see the results of your hard work. Remember to always keep your site up to date and your small business will definitely grow thanks to the power of the internet.